"The business of the Food Network is not to get you to cook more. It is to get you to watch more Food Network,” Salkin told The Huffington Post. “They are in the business of selling advertising."
— The Huffington Post gives From Scratch a review and talks to Allen about the true motivations behind The Food Network’s early days.
Expect a review of From Scratch: Inside the Food Network.
"In “From Scratch: Inside the Food Network,” Allen Salkin guides readers through the history of the network, from its start in the 1990s to today. Along the way, Salkin serves up plenty of stories that will surprise and entertain. … For Food Network addicts hungry to know more about the network, Salkin’s book will hit the spot."
— AP weighs in on From Scratch.
This has long been a line with Paula’s people, who believe, perhaps accurately, that the narrative arc of her public story is one of overcoming obstacles, starting late, and finding triumph. ‘Paula’s brand is hope,” I was told many times in researching “From Scratch: Inside the Food Network.”
"Allen Salkin’s recent history of the network, From Scratch, explains that Food Network’s veering away from quality meals was a reaction to being “nibbled to death,” as execs called it internally: With other networks and the Internet taking little bites out of Food Network’s market share of foodies, the network turned into the skid, going after not those who loved food, but those who didn’t especially care about it."
— Vulture's Jesse David Fox takes a fresh approach on the Food Network's 20 year journey.
"Whether you’re a Food Network fanatic or just a fan of insider corporate exposes, there’s something in From Scratch to satisfy your appetite."